Program Contact: Charles Brooks  203-582-8333

The Bachelor of Science in Marketing is designed to provide students with a comprehensive understanding of marketing concepts and practices. The marketing major combines core business courses with specialized marketing concentrations that position students for careers across multiple industries. 

Quinnipiac’s student chapter of the American Marketing Association provides students with opportunities to network with business professionals and gain hands-on experience working on industry projects. 

Students have access to a variety of state-of-the-art facilities including the Marketing Insights Lab, the Sales Center and Quinnipiac’s Polling Institute. These facilities are integrated into the marketing curriculum to help students develop expertise that helps them stand out in the career market. Students are also encouraged to take advantage of internships and study abroad opportunities available to marketing students.

Marketing majors can generalize in marketing with the Marketing Management Concentration or specialize in: 

  • Digital, Mobile, and Social Media Marketing
  • Fashion Marketing
  • Sports and Entertainment Marketing
  • Marketing Research and Analytics
  • Sales and Negotiation

The Marketing Management Concentration is designed for students who want a broad-based coverage of marketing that can be applied to a wide range of career paths. 

The Digital, Mobile, and Social Media Marketing Concentration is built on the foundation of the marketing core with specialized courses in digital marketing and marketing analytics. Within the concentration, students can take electives that align with their interests and career goals. Electives are available in mobile application development, web development, entrepreneurship and analytics. 

The Fashion Marketing Concentration focuses on specialized courses in fashion marketing, fashion buying and fashion merchandising. Sustainability, brand promotion and digital marketing are important considerations in fashion. Electives in each of these areas are available to students in the Fashion Marketing Concentration. Fashion electives can also be completed as part of a study abroad program.  

The Sports and Entertainment Marketing Concentration is built on the marketing core with specialized courses in sports and entertainment marketing as well as brand promotion. Electives include selected courses from the Sports Studies minor such as Sports Law, Sports Management and Sports Economics.  

The Marketing Research and Analytics Concentration is designed for students that want a marketing concentration with a heavier emphasis on quantitative methods. The concentration leverages the resources in the Marketing Insights Lab. Electives include Data Mining, Web Analytics, Social Media Analytics, Game Theory and Econometrics.  

Sales is a common career path in marketing with many entry-level marketing positions in sales. The Sales and Negotiation Concentration includes courses in sales and business-to-business marketing, as well as electives in negotiations, communications, data visualization and leadership. The concentration leverages resources in the Sales Center. 

 
 

The BS in Marketing requires 122 credits for degree completion. 

University Curriculum46
Complete the Business Core Curriculum28
Marketing Core
MK 2103
MK 3203
MK 3343
MK 4013
Concentration Core 16
Concentration Electives6
Open Electives24
Total Credits122
1

Must complete Marketing Core and choose one of the six Concentrations 

Marketing Management 

Concentration Core
MK 321
MK 332
Concentration Electives
Take any two marketing courses
IB 311 may be used as marketing elective

Marketing Research and Analytics  

Concentration Core
MK 321
MK 322
Concentration Electives
Take two of the following
CIS 245
BAN 220
BAN 310
BAN 410
EC 355
EC 365
EC 366
SB 488

Sales and Negotiation 

Concentration Core
MK 383
MK 324
Concentration Electives
Negotiation Electives - Take one of the following
MG 325
IB 324
Communication & Leadership Electives - Take one of the following
COM 150
CIS 255
MG 302
MG 360
SB 488

Digital, Mobile, and Social Media Marketing  

Concentration Core
MK 333
MK 321
Concentration Electives
Complete one of the following groups of electives:
Digital Media Group - Take two of the following
CIS 265
CIS 267
CIS 381
Analytics Group - Take two of the following
SB 488
BAN 310
MK 322
Entrepreneurship Group
ENT 210
ENT 290

Fashion Marketing  

Concentration Core
MK 326
MK 327
Concentration Electives
Take two of the following
MK 332
MK 333
MK 362
SB 125
SB 488

Sports and Entertainment Marketing 

Concentration Core
MK 364
MK 332
Concentration Electives
Take two of the following
EC 325
ENT 220
LE 224
MG 202
MG 312
SB 488

This is a recommended plan of study as course plans are subject to change. Course availability, potential transfer credits, and course prerequisite completion may influence the final course schedule for each program.

Plan of Study Grid
First Year
Fall SemesterCredits
SB 101 3
CIS 101 3
FYS 101 First-Year Seminar 3
EN 101 Introduction to Academic Reading and Writing 3
MA 170 3
 Credits15
Spring Semester
MK 201 3
EN 102 Academic Writing and Research 3
EC 111 3
EC 272 Advanced Applied Statistics 3
Business Core 3
 Credits15
Second Year
Fall Semester
MK 210 3
EC 112 3
Business Core 3
Business Core 3
UC Disciplinary Inquiry 3
 Credits15
Spring Semester
MK 320 3
Business Core 3
Business Core 3
Business Core 3
UC Disciplinary Inquiry 3
SB 250 1
 Credits16
Third Year
Fall Semester
MK Concentration Core 3
Business Core 3
UC Disciplinary Inquiry NS + Lab 4
UC Personal Inquiry 3
Open Elective 3
 Credits16
Spring Semester
MK 334 3
MK Concentration Core 3
UC Personal Inquiry 3
UC Personal Inquiry 3
Open Elective 3
 Credits15
Fourth Year
Fall Semester
MK 401 3
MK Concentration Elective 3
UC Personal Inquiry 3
Open Elective 3
Open Elective 3
 Credits15
Spring Semester
MK Concentration Elective 3
SB 420 3
Open Elective 3
Open Elective 3
Open Elective 3
 Credits15
 Total Credits122

Student Learning Outcomes

Students who graduate with this degree will demonstrate the following competencies:

  1. Business Knowledge: Students apply basic business theories and concepts to understand and solve business problems.
  2. Business Analytics: Students effectively gather, assess and utilize data to understand, improve and communicate business decisions using Excel and other analytical tools.
  3. Communication: Students communicate business ideas effectively through written communications, oral communications and presentations, and digital media.
  4. Critical Thinking: Students utilize information and research findings to analyze problems and determine appropriate solutions.
  5. Business Ethics: Students apply ethical frameworks to evaluate situations and determine appropriate solutions.
  6. Cultural Adaptability: Students recognize and apply knowledge of diversity within and across individuals and groups.
  7. Professionalism: Students exhibit professional behavior, including a strong work ethic in their classes, in their interactions with faculty, staff and colleagues, and in their team assignments.

Admission Requirements: School of Business

The requirements for admission into the undergraduate School of Business programs are the same as those for admission to Quinnipiac University.

Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective first-year students are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.

For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.

Seamless Transfer Agreement with Gateway Community College (GCC), Housatonic Community College (HCC) and Norwalk Community College (NCC)

Under this Transfer Agreement, GCC, HCC and NCC graduates will be guaranteed admission into a bachelor’s degree program with third year (junior) status at Quinnipiac University on the condition that they: 

  • Graduate with an associate in arts, an associate in science in business, College of Technology engineering science, nursing or an allied health degree with a minimum cumulative GPA of 3.00 (this may be higher in specific programs). 
  • Satisfy all other Quinnipiac University transfer admission requirements and requirements for intended major.

Suggested Transfer Curriculum for BS in Marketing

A minimum of 60 credits is required for transfer into the BS in Marketing program. Below is a sample plan of study for the first two years prior to matriculation at Quinnipiac University.

Plan of Study Grid
First Year
Fall SemesterCredits
English I 3
Introduction to Business 3
Microeconomics 3
Business Statistics 3
History Elective 3
 Credits15
Spring Semester
English II 3
Macroeconomics 3
Financial Accounting 3
Information Systems 3
Marketing 3
 Credits15
Second Year
Fall Semester
Managerial Accounting 3
Finance 3
International Business 3
Management 3
Art Elective 3
 Credits15
Spring Semester
Operations Management 3
Business Law 3
Science Elective with Lab 4
Social Science Elective 3
Additional Elective (Business or other) 3
 Credits16
 Total Credits61