Program Contact: Charles Brooks  203-582-8333

The marketing minor provides you with fundamental skills in marketing, consumer behavior and marketing research. You have the flexibility to tailor the minor to your interests by choosing electives from our diverse marketing offerings. You can select classes that examine areas such as digital marketing, marketing communications, fashion marketing and merchandising, sports and entertainment marketing, marketing analytics, professional selling and sales management, and product management, as well as business-to-business marketing.  

Marketing Minor Curriculum

The marketing minor requires the completion of 18 credits.

MK 201Marketing Principles3
MK 210Consumer Behavior and Marketing Communications3
MK 320Marketing Research3
Select 9 additional credits of marketing courses 9
Total Credits18