Program Contact: Laura Willis  203-582-7805

The Master of Science in Public Relations—online/professional track is geared toward early- to mid-career professionals who are interested in advancing their careers in public relations and/or transitioning into public relations from complementary fields such as finance, health, technology, human resources, journalism, marketing and law.

The overriding goal of the program is to develop professionally competent, socially responsible and globally conscious graduates who are familiar with the conceptual and professional foundations of public relations, capable of assessing and applying public relations research, and skilled in contemporary public relations practices and techniques. In keeping with Quinnipiac University’s mission, graduates of this online program will be prepared to make contributions as responsible professionals and community leaders in a culturally diverse society.

The online program prepares students for the Accreditation in Public Relations (APR) exam from the Public Relations Society of America. The core courses are aligned with the 10 Knowledge, Skills and Abilities (KSA) areas tested in the APR exam.

Students admitted to the Master of Science in Public Relations – online/professional track enroll on a part-time basis. Students must complete a 3-credit Capstone project.

MS in Public Relations – Online/Professional Track Program of Study

To earn the master’s degree, students must complete 30 credits with a minimum 3.0 GPA and no grades less than a C. Any graduate course with a grade of less than C must be retaken.

Core requirements
STC 504Law and Ethics in Public Relations3
STC 505Public Relations Writing3
STC 506Public Relations Management3
STC 510Crisis Management3
STC 511Global Strategy3
STC 516Branding Strategies3
STC 518Measurement and Evaluation3
STC 519Strategic Public Relations and Reputation Management3
Public Relations elective requirements
Select one of the following:3
Strategic Planning in Public Relations
Investor Relations
Health and Strategic Communications
Social and Mobile Media
Special Topics in Public Relations
Sports Public Relations
Corporate Public Relations
Nonprofit Public Relations
Media Systems and Planning
Financial Communications and Business
Entertainment Public Relations
Media Relations
Social Media Practice and Techniques
Social Media Analytics
Capstone requirement
STC 605Public Relations Graduate Capstone3
Total Credits30

Student Learning Outcomes

Upon completion of the program, students should be able to demonstrate the following competencies:

  1. Information Fluency and Analysis: Plan, conduct, analyze and report primary research findings based on a survey, focus group or other appropriate research means, as well as interpret secondary industry research for a client.
  2. Critical and Creative Thinking: Propose measurable, attainable objectives for a client-based on primary and secondary research findings and produce a campaign strategy designed to help the client achieve its goals.
  3. Effective Communication: Demonstrate both written and oral proficiency within a variety of traditional and new industry communication vehicles and message delivery formats.
  4. Social Intelligence: Demonstrate an ability to work effectively and responsibly within groups and manage relationships with clients, team members and publics to achieve individual and common goals.
  5. Quantitative and Qualitative Literacy: Propose an evaluation of a campaign to measure the campaign’s effectiveness.

Admission

Applications are accepted on a rolling basis. Applications are reviewed once all of the required materials have been received. Admission is competitive based on the following application requirements:

  • undergraduate degree from a regionally accredited institution with a GPA of 3.0 or greater
  • a resume showing experience either as a student or professional
  • two professional or academic recommendations
  • online samples of written, visual, media or interactive work
  • a 500-word personal statement (see application)