Program Contact: Laura Willis 203-582-7805
Note: The online/professional track is not accepting new applications at this time.
The Master of Science in Public Relations – online/professional track is geared toward early- to mid-career professionals who are interested in advancing their careers in public relations and/or transitioning into public relations from complementary fields such as business, health, technology, human resources, journalism, marketing and law.
The overriding goal of the program is to develop professionally competent, socially responsible and globally conscious graduates who are familiar with the conceptual and professional foundations of public relations, capable of assessing and applying public relations research, and skilled in contemporary public relations practices and techniques. In keeping with Quinnipiac University’s mission, graduates of this online program will be prepared to make contributions as responsible professionals and community leaders in a culturally diverse society.
The online program prepares students for the Accreditation in Public Relations (APR) exam from the Public Relations Society of America. The core courses are aligned with the 10 Knowledge, Skills and Abilities (KSA) areas tested in the APR exam.
Students admitted to the Master of Science in Public Relations – online/professional track enroll on a part-time basis, generally enrolling in 6 credits a semester. Students must complete a 3-credit Capstone project.
MS in Public Relations – Online/Professional Track Program of Study
To earn the master’s degree, students must complete 30 credits with a minimum 3.00 GPA and no grades less than a C. Any graduate course with a grade of less than C must be retaken.
| Code | Title | Credits |
|---|---|---|
| Core requirements | ||
| PRR 504 | Law and Ethics in Public Relations | 3 |
| PRR 505 | Public Relations Writing | 3 |
| PRR 506 | Public Relations Management | 3 |
| PRR 510 | Crisis Management | 3 |
| PRR 511 | Global Strategy | 3 |
| PRR 516 | Branding Strategies | 3 |
| PRR 518 | Measurement & Evaluation | 3 |
| PRR 519 | Strategic Public Relations | 3 |
| Public Relations elective requirements | ||
| Select one of the following: | 3 | |
| Strategic Planning in Public Relations | ||
| Investor Relations | ||
| Health & Strategic Communications | ||
| Public Relations and New Media | ||
| Special Topics in Public Relations | ||
| Sports Public Relations | ||
| Corporate Public Relations | ||
| Nonprofit Public Relations | ||
| Media Systems and Planning | ||
| Financial Communications and Business | ||
| Entertainment Public Relations | ||
| Media Relations | ||
| Social Media Analytics | ||
| Access/Diversity/Inclusion in Soc Media | ||
| Social Media Content Strategy | ||
| Social Media Practice and Techniques | ||
| Social Media Analytics | ||
| Capstone requirement | ||
| PRR 605 | Public Relations Grad Capstone | 3 |
| Total Credits | 30 | |
Student Learning Outcomes
Upon completion of the program, students should be able to demonstrate the following competencies:
- Information Fluency and Analysis: Plan, conduct, analyze and report primary research findings based on a survey, focus group or other appropriate research means, as well as interpret secondary industry research for a client.
- Critical and Creative Thinking: Propose measurable, attainable objectives for a client based on primary and secondary research findings and produce campaign strategy and tactics designed to help the client achieve its goals.
- Effective Communication: Demonstrate both written and oral proficiency within a variety of traditional and new industry communication vehicles and message delivery formats.
- Social Intelligence: Demonstrate an ability to work effectively and responsibly within groups and manage relationships with clients, team members and publics to achieve individual and common goals.
- Quantitative and Qualitative Literacy: Propose an evaluation of a campaign to measure the campaign’s effectiveness.