Program Contact: Laura Willis 203-582-7805
Note: The online/professional track is not accepting new applications at this time.
The Master of Science in Public Relations – online/professional track is geared toward early- to mid-career professionals who are interested in advancing their careers in public relations and/or transitioning into public relations from complementary fields such as business, health, technology, human resources, journalism, marketing and law.
The overriding goal of the program is to develop professionally competent, socially responsible and globally conscious graduates who are familiar with the conceptual and professional foundations of public relations, capable of assessing and applying public relations research, and skilled in contemporary public relations practices and techniques. In keeping with Quinnipiac University’s mission, graduates of this online program will be prepared to make contributions as responsible professionals and community leaders in a culturally diverse society.
The online program prepares students for the Accreditation in Public Relations (APR) exam from the Public Relations Society of America. The core courses are aligned with the 10 Knowledge, Skills and Abilities (KSA) areas tested in the APR exam.
Students admitted to the Master of Science in Public Relations – online/professional track enroll on a part-time basis, generally enrolling in 6 credits a semester. Students must complete a 3-credit Capstone project.
MS in Public Relations – Online/Professional Track Program of Study
To earn the master’s degree, students must complete 30 credits with a minimum 3.00 GPA and no grades less than a C. Any graduate course with a grade of less than C must be retaken.
| Code | Title | Credits |
|---|---|---|
| Core requirements | ||
| PRR 504 | 3 | |
| PRR 505 | 3 | |
| PRR 506 | ||
| PRR 510 | ||
| PRR 511 | 3 | |
| PRR 516 | 3 | |
| PRR 518 | 3 | |
| PRR 519 | 3 | |
| Public Relations elective requirements | ||
| Select one of the following: | 3 | |
PRR 507 | ||
PRR 512 | ||
PRR 513 | ||
PRR 514 | ||
PRR 515 | ||
PRR 520 | ||
PRR 521 | ||
PRR 522 | ||
PRR 523 | ||
PRR 525 | ||
PRR 547 | ||
| Media Relations | ||
PRR 551 | ||
PRR 552 | ||
PRR 553 | ||
ICM 522 | ||
ICM 524 | ||
| Capstone requirement | ||
| PRR 605 | 3 | |
| Total Credits | 24 | |
Student Learning Outcomes
Upon completion of the program, students should be able to demonstrate the following competencies:
- Information Fluency and Analysis: Plan, conduct, analyze and report primary research findings based on a survey, focus group or other appropriate research means, as well as interpret secondary industry research for a client.
- Critical and Creative Thinking: Propose measurable, attainable objectives for a client based on primary and secondary research findings and produce campaign strategy and tactics designed to help the client achieve its goals.
- Effective Communication: Demonstrate both written and oral proficiency within a variety of traditional and new industry communication vehicles and message delivery formats.
- Social Intelligence: Demonstrate an ability to work effectively and responsibly within groups and manage relationships with clients, team members and publics to achieve individual and common goals.
- Quantitative and Qualitative Literacy: Propose an evaluation of a campaign to measure the campaign’s effectiveness.