Program Contact: Laura Willis 203-582-7805
This minor ensures that students are equipped with the latest knowledge and skills to navigate and utilize emerging platforms and technologies. Open to students from all undergraduate programs, courses are carefully designed for students to learn how to use social and digital technologies to increase brand awareness, attract new customers and develop meaningful relationships in any functional output from influencer marketing to non-profit management, fundraising, healthcare, government and education.
In addition to building expertise, students who earn a minor in Social Media Strategy will also add critical industry certifications that strengthen their resumes and set them apart from other candidates for prestigious internships and job opportunities. Throughout mandatory coursework, students will meet the requirements to earn the HubSpot Social Marketing Certificate and be added to the Hootsuite Certified Professionals and Social Media Consultants database.
Students wishing to minor in social media strategy must complete 18 credits.
Social Media Strategy Minor Curriculum
Students wishing to minor in social media strategy must complete 18 credits.
For students whose majors are outside the School of Communications:
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| ADPR 101 | Intro to Public Relations | 3 |
| or ADPR 102 | Introduction to Advertising and Integrated Communications | |
| COM 215 | Social Media and Society | 3 |
| ADPR 320 | Strategies for Social Media | 3 |
| ADPR 410 | Branding Strategies | 3 |
| Select any two elective courses from ADPR, GDD, JRN, MK and MSS from electives list below. | 6 | |
| Total Credits | 18 | |
For students whose majors are within the School of Communications:
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| COM 215 | Social Media and Society | 3 |
| ADPR 320 | Strategies for Social Media | 3 |
| ADPR 410 | Branding Strategies | 3 |
| Select any three elective courses from ADPR, GDD, JRN, MK and MSS from electives list below. | 9 | |
| Total Credits | 18 | |
Elective Courses
| Code | Title | Credits |
|---|---|---|
| Elective courses are: | ||
| ADPR 215 | Web, Mobile & Interactive Design | 3 |
| GDD 140 | Creativity and Computation | 3 |
| JRN 306 | SEO, Social Media, and Third-Party Platforms | 3 |
| MK 201 | Marketing Principles | 3 |
| MK 333 | Digital Marketing and Electronic Channels of Distribution | 3 |
| MSS 131 | Media Innovators | 3 |
| MSS 345 | Media Users and Audiences (WGS 345) | 3 |
| MSS 442 | Media Critics and Influencers | 3 |